Topical SEO In AI Writing: Keyword Relevance

Do on-page optimization for AI content generation. Guide you on how to maintain keyword relevance during the AI-assisting automatic writing process.


Swain Leung

7/13/20225 min read

In today’s digital world, search engines are more important than ever. Not only do they help you find what you’re looking for, but they also play a large role in determining your site’s ranking. That’s why it’s important to make sure your keywords are relevant to your topic and to the audience you’re targeting.

However, in order to generate meaningful insights and recommendations for targeting topics effectively, as AI writing tool users, we should pay attention to keyword relevance. SEO is not something that can be completed once and forgotten, but an ongoing process that should be integrated into every step of website creation and content writing.

keyword relevance in SEO
keyword relevance in SEO

What is keyword relevance?

When you are creating content for your website, it is important to use keywords that will help your site rank higher in search engine results pages (SERPs). But what is keyword relevance, and how can you make sure your content is relevant to your target keywords?

Keyword relevance is the degree to which a given keyword accurately reflects the topic of a piece of content. To make sure your content is relevant to your target keywords, you'll need to do some research to find out what people are searching for related to those keywords.

There are several factors that go into determining whether or not a page has keyword relevance, including:

  • the density of the target keywords,

  • the proximity of those keywords to one another, and

  • how well they are used throughout the site's content.

But tools like Google AdWords Keyword Planner and Google Trends only provide us an idea of what people are interested in. But it won't be enough if we use those keywords throughout your content.

We'll need tools like Marketmuse, to bring us the query's most related keywords. It's using TF-IDF method to list keywords for latent semantic tips.

Why is keyword relevance important?

In the world of SEO, keyword relevance is one of the most important factors to consider when optimizing a page. By focusing on keywords that are relevant to your topic, you can improve your chances of ranking high on search engine results pages (SERPs).

While there are many factors that go into SEO, topical relevance is one of the most important because it helps to ensure that your site provides valuable information to your visitors.

When you focus on topics that are relevant to your audience, they are more likely to stick around and explore your site further. Additionally, topical relevance also helps to improve the overall user experience on your website. And this can't be done without fundamental keyword relevance.

Don't get confused with topical relevance.

According to Search Metrics:

With search engines, topical relevance is mainly used in conjunction with backlinks (incoming links).

And points out:

Websites having similar content are said to have topical relevance. For example, if site A and B have topical relevance, and site A and C don't have less or no relevance. Then site A's backlinks from site B is more valuable than those from site C.

In this article, let's be clear that topical relevance is limited to backlink building.

When it comes to SEO, there is a simple rule about how to :

  • Top-level: build the topical authority of the website around a focused topic

  • Middle level: build content silos of a sub-topic under the focused topic

  • Bottom level: keep keyword relevance of a single page to support a sub-topic

Or maybe, one more layer to the sub-topic, as known as the sub-sub-topic. Anyway, today we focus on the bottom level. The more relevant your keywords are to your topic, the better. But relevance isn't just about using the right keywords – it's also about using them in the right places. So we are going to find out what keywords are considered related and where to apply them.

What is topical SEO?

Topical SEO is the process of optimizing a website for specific topics or keywords. This can be done through on-page optimization techniques like keyword research and by creating valuable content that targets certain topics.

Topical SEO can also be used to improve a website's search engine rankings for relevant keywords.

What are the benefits of keyword relevance?

When it comes to search engine optimization (SEO), keyword relevance is key. In order for your website to rank high in search engine results pages (SERPs), your content must contain the keywords that people are searching for. But what are the benefits of keyword relevance?

Here are just a few:

  1. increased traffic – When your website ranks high in SERPs, you’ll receive more organic traffic from people who are searching for the keywords you targeted.

  2. improved ROI – Because you’re targeting relevant keywords, your website will be better equipped to convert visitors into customers, resulting in a higher ROI.

  3. increased leads and sales – By increasing traffic and improving ROI, you’ll also see an increase in leads and sales from your website.

How do you find topical relevance keywords to be used together?

In order to attract readers to your blog post or article, you need to include keywords that are relevant to the topic. But finding those keywords and using them together in a way that sounds natural can seem daunting. This process can be made a little easier by following some simple tips.

Once you have selected a few keywords, it's important to use them in the right places throughout your article. You should include them in the title, in the body of the article, and in the metadata.

The first step is to identify your topic. Once you have a general topic in mind, you can start digging into specific subtopics that you want to target. This can be done through online search engines, such as Google or Yahoo!, as well as by using subject-specific databases and other online resources.

Once you have a list of keywords related to your topic, it's time to start combining them. You'll want to think about how the keywords are related and what kinds of phrases people might use when searching for information on your topic. Often, it's helpful to brainstorm a list of potential keyword combinations before settling on the ones you'll actually use.

What are the strategies for achieving keyword relevance?

There are a variety of techniques that can be used to improve the relevance of keywords in the content. One method is to use keyword research to determine which terms are most relevant to the topic of the article. This can be done by using tools with TF-IDF technologies, such as those we introduced on our website:

Another technique is to include keywords throughout the article. This can be done by using the keywords in the title, in the body of the article, and in the meta tags.

A third technique is to make sure that the content is well written and engaging for readers. This will help keep readers engaged and will also help improve the ranking of the article on search engines.

Don't duplicate your content.

Keyword relevance is not the more content the better.

The misconception that the more content you have on your website, the better it will rank in search engine results pages (SERPs) is just that: a misconception.

In fact, overstuffing your site with keywords and duplicating content can actually lead to penalties from Google and lower rankings. Instead, focus on creating high-quality content that is relevant to your target audience. This will help you attract links from other websites, which is a key factor in ranking higher.

Final thoughts

In conclusion, it is important to use relevant keywords when creating content in order to ensure that it is seen by the right people. When considering what keywords to use, it is important to think about how they are related and what search terms users might use to find your content. By using topical relevance and keyword combinations, you can help your content reach its target audience and improve your SEO.