Google Helpful Content Guidelines for AI Writing

There are too many complicated articles about Google Helpful Content (GHC) on the internet, and I would just simply list them out today. I want to apply the guidelines and tips for our daily writing with AI-assistant tools.

Why Google's Helpful Content (GHC) Matter?

Google's Helpful Content matters because it helps to ensure that people find the most relevant and helpful information when they search online. By rewarding websites that create high-quality content, Google is able to provide a better user experience for everyone.

Here are some of the reasons why Google's Helpful Content matters:

• It helps people find the information they need. When people search online, they are looking for information that can help them solve a problem, learn something new, or be entertained. Google's Helpful Content guidelines help to ensure that people find the most relevant and helpful information when they search.

• It improves the quality of search results. When Google rewards websites that create high-quality content, it helps to improve the quality of search results. This means that people are more likely to find the information they need when they search, and they are less likely to be bombarded with irrelevant or low-quality content.

• It helps to build trust with users. When Google shows people that it is committed to providing helpful and informative content, it helps to build trust with users. This means that people are more likely to use Google as their go-to search engine, and they are less likely to use other search engines.

Overall, Google's Helpful Content matters because it helps to ensure that people find the most relevant and helpful information when they search online. This improves the quality of search results, builds trust with users, and ultimately makes the internet a better place.

GHC Benefits

Here are some of the benefits of creating helpful content:

• Your content will be more likely to rank highly in search results.

• Your website will attract more visitors.

• Your visitors will stay on your website longer.

• Your visitors will be more likely to share your content.

• Your website will be seen as more credible and trustworthy.

If you are looking to improve your website's ranking in search results, attract more visitors, and build trust and credibility, then creating helpful content is a great way to do it.

GHC Guidelines

Here are the most important points of Google's Helpful Content Guidelines:

• Create content for people, not search engines. This means focusing on creating content that is informative, useful, and engaging, rather than content that is simply optimized for search engine rankings.

• Demonstrate expertise and authority on your topic. This means providing evidence of your knowledge and experience on the topic, such as by citing sources, providing examples, or sharing personal anecdotes.

• Provide a great page experience. This means making sure your content is well-written, easy to read, and visually appealing. According to my test, blogs with readability are easier to rank on Google. It also means making sure your content is mobile-friendly and accessible to people with disabilities.

• Avoid creating search engine-first content. This means not creating content that is only designed to attract search engine traffic, such as by using excessive keywords or creating low-quality content.

• Get to know E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). E-E-A-T is a set of factors that Google considers when ranking websites. By understanding E-E-A-T, you can create content that is more likely to be seen as helpful and trustworthy by Google.

• Consider the "Who, How, and Why" of your content. This means that you should identify who you are creating your content for, how it can help them to know or do something, and why it matters. This information can help Google understand the value of your content and rank it accordingly.

GHC Tips

According to my daily work, I would stick to those little tricks for better helpful content for SEO writing:

• Start with a clear purpose. What do you want your content to achieve? Once you know your purpose, you can start to develop a plan for how to achieve it.

• Do your research. Make sure you have a good understanding of the topic you are writing about. This means reading other articles, watching videos, and talking to experts.

• Be clear and concise. Your content should be easy to understand and follow. Use simple language and avoid jargon.

• Use visuals. Images, videos, and infographics can help to break up your text and make your content more engaging.

• Proofread your work. Before you publish your content, make sure to proofread it for errors in grammar and spelling.